Personal Branding
At the heart of my brand lies a dynamic, cartoonish icon capable of expressing a wide range of emotions and personalities. This adaptable character represents the essence of my creative process—versatile, playful, and ever-evolving. By designing a brand that shifts its style to complement each project, I aim to showcase creativity without boundaries while maintaining a cohesive and memorable identity.
Quartier Des Arts | Hatem Ali
Quartier des Arts Hatem Ali was founded in 2020 to honor Syrian artists and refugees, providing a platform for immigrant talents in Quebec. Inspired by the legacy of renowned Syrian director Hatem Ali, it fosters multicultural collaboration in theatre, film, dance, music, and writing, bridging cultures through art. As the designer behind the branding, I drew inspiration from the pomegranate flower and its seeds—symbols of beauty, resilience, and unity in Syrian culture. My role was to create a visual identity that seamlessly combines traditional symbolism with modern aesthetics, celebrating Hatem Ali’s legacy and the vibrant creativity of the community.
Sons of rice
The Sons of Rice brand identity was designed to capture the band’s story and cultural roots. The Arabic typography logo combines tradition with a modern edge, creating a bold and memorable design that reflects their spirit.
Al-Mashhad | Youtube Channel
Ever wondered how a brand can instantly capture attention? For Al-Mashhad, I crafted a bold visual identity that blends Arabic typography with a striking eye motif—symbolizing vision, storytelling, and perspective. Every design choice, from the logo to the motion elements, was made to create a dynamic and memorable on-screen presence. Take a closer look at how this concept comes to life!